by Lisa Bamforth | Dec 9, 2024 | Copywriting
6 essentials to inspire action (and help make you more sales) Your about page: it’s one of the most important pages on your website – and let’s be honest, one of the most awkward to write. Because writing about yourself or your business is hard. You’re emotionally...
by Lisa Bamforth | Nov 5, 2022 | Copywriting
Hint: it’s more than just the writing There it was in the beginning chapters of the copywriting great’s The Adweek Copywriting Handbook – the question ‘what makes a good copywriter?’ As I powered through the pages, I felt a rush of confidence – the transition...
by Lisa Bamforth | Oct 13, 2021 | Content marketing, Copywriting
WHICH ONE DOES YOUR PROJECT NEED? In the years I’ve been writing for businesses, the copywriter vs content writer conversation has evolved quite a bit. More agencies and freelancers are offering content and copy together as part of a wider digital marketing strategy –...
