Making your content work harder for you
Some business owners view having a blog as a ‘nice-to-have’ – non-essential and too time consuming to justify. But in my experience it’s like most things in life, you get out what you put in.
I’ve seen small businesses out there absolutely crushing it with blogs that drive significant revenue, and others just waiting to be started.
If time’s your only constraint, it’s worth mentioning that blogging in the age of SEO remains one of the most powerful tools for generating leads and growing your business strategically.
The right keyword strategy, combined with relevant topics that make sense for your business helps you reach potential customers, build the credibility factor and become an authority in your industry. Success lies in a solid keyword strategy (and it goes without saying, the ability to string words together in an engaging way too).
Is blogging for business worth your time and effort? (for an online business especially) Absolutely!
Will it deliver overnight success? Nope.
SEO blogging is a slow burn, but it’s one of the most reliable ways to grow brand awareness over time.
Here’s 6 reasons why…
1. A blog will increase website traffic & extend your reach
When you publish regular blogs, you signal to the search engines that your website is active and relevant. This is super important for no other reason than search engines prioritise fresh, valuable content.
With a keyword strategy and well optimised posts you can improve your chances of ranking higher in the search results (for the search terms your audience is actively searching for). The more keywords your blogs rank for, the broader your organic reach becomes.
When your blog starts to increase website traffic, Google rewards you further by pushing your content higher in the rankings. Over time, this drives even more visitors to your site. More traffic leads to higher engagement, which creates more opportunities to convert that web traffic into real leads – ka-ching!
Businesses that blog get 55% more website visitors than businesses that don’t.
Hubspot.com
2. Blog content builds community
For industries like lifestyle brands or slow living brands (which are my favourite niches btw) community is everything!
Fun, engaging, and valuable content goes far in building that sense of community, and it’s also an opportunity to showcase your personality and have fun with your audience.
The more your audience connects with your content, the stronger your community becomes, leading to increased loyalty, word-of-mouth referrals, and a more engaged following.
This really highlights the long-term benefits of building a community around your blog content (and business). Because today, brands that put the focus on trust and relationship-building, grow more sustainably than those that don’t.
People don’t buy what you do, they buy why you do it.
Simon Sinek
3. High quality blogs establish your authority and expertise
Being the ‘go to’ in your field is the ultimate dream, right? High quality blogs can make it happen. Not only do they position your business as an authority and trusted voice in your industry, they also boost your domain authority, signaling to search engines that your site is a reliable source of information people can trust.
When Google recognises your site as an authority in your space, you unlock special Google benefits: more exposure, higher rankings and more opportunities to reach your intended audience!
Even better, as your credibility grows, other websites are more likely to link to your content, creating valuable backlinks that amplify your reach and push your SEO.
It pays to share the knowledge – not only for your audience, but your business too!
4. Blogs are evergreen content
Once a blog is live on the web, it’s there forever, ranking up the views with a global reach. This is one of the biggest advantages of organic marketing over paid Ads. It’s the content that keeps on giving!
Unlike paid marketing, it’s not bound by campaign start and end dates, and your blog can be found by anyone in the world.
Not only is it more cost-effective than paid ads, but it’s also a more sustainable way to generate business leads over time.
5. Blogging generates leads + improves conversation rates
But traffic alone isn’t the goal – it’s about turning that traffic into valuable leads! By providing valuable content that addresses your audience’s needs, your blog attracts potential customers who are already interested in what you offer.
With clear calls-to-action (CTAs) in your posts – like email sign-ups or template downloads – you can easily capture leads. The more helpful and relevant your blog, the more likely visitors are to take the next step, whether it’s making a purchase or joining your email list.
On average, companies who blog produce 67% more leads per month.
Semrush.com
6. Blog marketing allows you to promote your products & services in a non-salesy way
Your blog is the perfect platform to showcase your products and services without being pushy. Instead of hard-selling, you can naturally integrate your offerings into helpful, informative content that addresses your audience’s pain points, aspirations, or desires.
I’ve read hundreds of blogs on the hunt for inspiration for my next trip or getaway, and ultimately, they’ve helped me decide and book with providers who offer a genuine glimpse of what to expect.
Blog marketing positions your brand front and centre, encouraging readers to engage with your products when they’re ready – effortless and without an iota of pressure – and it works!
Need help creating a blog strategy that works for your business? Let’s talk.
Reach out today and let’s turn your blog into a powerful tool for growth.
