website copywriting services
TURN YOUR WEB COPY INTO
A POWERFUL FORCE
THAT WINS BUSINESS AND SUPPORTS YOU IN YOUR MISSION
You’ve invested time and effort into your web copy, only to realise it’s lacking the spark needed to capture the right attention. Feeling the pressure to get it right but no idea where to go from here? I’m hearing you loud and clear.
If you’re not sure your message is landing with your audience. Frustrated that your efforts seem to be going unnoticed. And confused about web traffic that doesn’t seem to be converting. This is where a website copywriter can make the difference.
Let’s get to it!
Like you, your website should be a confident, charismatic representation of your business. More than just a showcase of what you do – when your web copy’s effectively optimised it becomes a round-the-clock sales tool that attracts visitors, creates connections, and gets them pumped to work with you.
That’s when clicks turn in to real action.
WINNING WEB COPY
Here’s what website copywriting services can do for your business
Frustrated about the lack of quality leads coming through your website?
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Feeling disconnected from your audience and unsure how to reach them?
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Exhausted by having to figure out how to get your message across to them? Don’t fret!
Reach
*ATTRACT RIGHT-FIT OPPORTUNITIES*
Get more eyes on your website with Google-friendly copy that works to pull in more relevant leads.
Let’s help your audience feel seen and validated on a personal level, by speaking directly to the frustrations and challenges they face. When they see that your brand gets it, shares their values and aims for the same goals, the attention’s on you.
Set your business apart with a clear and compelling value proposition that highlights your point of difference. This is how we draw in those high value clients and customers who recognise the value in what you offer.
Inspire
*GET PEOPLE EXCITED TO WORK WITH YOU*
Invite people to become part of your brand story to share in your journey and be part of something unique.
With benefit focused, empathy-driven messaging, your audience can picture themselves in your web copy. So when we introduce your solution as the perfect fit for their needs they’re more likely to see you as the right choice and dive in.
Set the tone with attention-grabbing headlines and persuasive calls to action to exude confidence and expertise in your business.
We’ll write winning web copy that gets your audience taking the next steps towards working, collaborating, or purchasing from you.
Struggling to find flow, clarity and impact?
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Relying on generic sales speak that might be turning people off?
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Feeling undervalued or anxious about missing out on opportunities for growth? We’ve got this!
Fed up of attracting wrong-fit clients? Or maybe just not enough of the right-fit types?
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Worried your message is falling flat when your audience hits your website?
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Ready for your website to pull its weight when it comes to winning you business? You bet!
Convert
*LAND YOUR IDEAL CLIENTS TIME AND AGAIN*
Pull those who are genuinely interested in what you have to offer with targeted messaging that resonates. Picture having a handful of dream clients instead of dealing with a slew of nightmare ones. It’s a scenario most of us would prefer any day of the week!
With engaging narratives and storytelling principles we can captivate your audience and inspire them to take action.
We’ll guide visitors seamlessly through the buyer journey with concise, clear conversion-focused copy. No more missed opportunities to generic, bland content. Just high quality researched-based copy that works to help you grow your mission.
Let’s transform those hesitant visitors into confident decision-makers by providing them every reason to choose you.
I worked with Lisa on an SEO web copy rewrite and the process was a breeze. She asked all the right questions, which took a lot of pressure off me. She did a great job of delivering the words that reflect our business, all with a professional and friendly service, that I’d absolutely recommend.
Lane Robins, Founder & Lead Technician @ GeekHQ
WEBSITE COPYWRITING SERVICES
A refresh, an overhaul, or a brand new project? I offer a few different solutions that will get your web copy fired up like a finely tuned engine (and your clients ready to roll!)
REVVED-UP
Web copy REFRESH- Your website features serviceable copy and you know your offer. You need a conversion-focused copywriter to make this content rev – and win more business.
- WHAT YOU GET
- An edited Word doc with a full page write up to fit your current website, including:
- x1 hour briefing call to go over what’s working and what needs refreshing
- Conversion-focused SEO copywriting of up to 700 words per page
- SEO / keyword research
- Clarity of marketing messaging
- Proposed changes to structure & flow
- Brand voice & style consistency
- On-page SEO optimisation
- x 2 rounds of edits
- Final proofread
- SEO optimisation (including: title suggestions & meta descriptions)
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- *Based on 5 pages – home, about, contact, x2 additional pages
- + £150 per extra page (based on existing material)*
FUEL-INJECTED
Web copy OVERHAUL- You’d like a completely fresh take on your business website, including a deep dive into your offer, your clients, keyword research, messaging, and tone of voice.
- WHAT YOU GET
- An edited Word doc with a full page write up and basic wireframe structure, including:
- x2 hour briefing call to include a deep-dive into your product or service
- Conversion-focused SEO copywriting of up to 700 words per page
- SEO / keyword research
- Core marketing messaging, features and benefits
- Wireframes of proposed structure & flow
- Brand voice & style development
- On-page SEO optimisation
- Competitor research
- Voice of customer research / interviews
- x 2 rounds of edits
- Final proofread
- SEO optimisation (including: title suggestions & meta descriptions)
- —————————
- *Based on 5 pages – home, about, contact, x2 additional pages
- + £200 per extra page*
POWER PAGE
Landing page / sales page- You’re after a single, powerful sales page – for a campaign or offer. Or a landing page for your Google Ads campaign – all with the focus of driving sign-ups, enquiries and sales.
- WHAT YOU GET
- An edited Word doc with a full page write up to fit your current web page design, including:
- x1 hour briefing call to cover general messaging, features and benefits of your offer
- SEO / keyword research
- High-impact, conversion-focused copywriting (up to 1500 words)
- x2 rounds of edits
- Final proofread
- —————————
- *Based on 1 page*
Your investment
All projects are quoted on a custom basis, but the prices indicated give a solid ballpark to get started.
As I work with clients from London to Lisbon to New Zealand and Australia, packages are priced in US dollars. Prefer a quote in another currency? Ask me for a project cost in yours.
Talk about driving more organic traffic to your website…
Once your slick new web copy goes live, you want to be sure you’re sending traffic its way. Click here for bolt on SEO content packages to boost your search engine rankings and drive relevant potential customers to your business
WHY WORK WITH ME?
Collaboration should be goal-driven and FUN. I believe a clear process and genuine rapport are perfect ingredients for success! When you work with me, I bring both.
Integrity
Your vision is key. I work with you to create copy that reflects your brand in-line with your mission and goals
Spirit
Leaning in to your brand personality. I craft strategic copy that resonates with your audience to drive results
Curiosity
I bring insight and expertise. Asking questions and digging deep. Finding the gold to spark connections
Find out how we work together for the best results in my
step-by-step copywriting process.
YOU HAVE QUESTIONS?
I have answers – but for anything I’ve missed, ask away!
What's the best way to brief you on my project?
First step, fill out the details in the contact form and include a little bit about your business, project and expected delivery timeframes. I’ll pick this up and get back to you within 24 hrs.
If you're new to my industry, how can you write for my business?
Great question!
There are many stages to the writing process and regardless of whether I’m familiar or not with your area, the process is the same. It looks something like this:
Research + strategy + messaging + writing + editing = final copy
I first begin by getting to know:
- you and your business
- your objectives and goals
- your customers and clients
- the market and your competitors
And then my job as a copywriter is to convey your message to your clients / customers in a way that they understand your business and the value of what you offer.
I’ve written for a broad range of happy clients across a range of industries and business sectors. If your project needs words, I can write them.
Can you guarantee to get me on page one of Google?
The simple answer: no.
While everything I write is guided by SEO best practice, there are lots of other things (other than copy) that can affect your Google rankings.
Design, load speed, user experience, the way your website is structured on the back end all have a bearing on Google’s mystical ability to push you up or down the rankings.
What I can guarantee is:
- Original, fresh and relevant copy
- Basic off-page and on-page SEO optimisation
- Inspiring words written for humans (not robots)
All this, combined with the right messaging and approach gives you a strong chance to rank for search terms relevant to your business.
Do you have a website copywriting services guarantee?
Absolutely!
My copywriting service guarantee ensures:
- On-time delivery
- Up to two rounds of revisions to the first draft, within agreed timeframes (as specified in the proposal)
What it doesn’t include:
- Refund of commencement fee for a change of mind at any point once we’ve started working on your project
- Neither does it cancel final payment if feedback is not provided on the request of copy revisions
*Terms and exceptions apply and will also be included in the quote / proposal*
Do you offer web development / design too?
When it comes to web design, you need a specialist in this area who can take your copy to the next level.
Lucky for you, I collaborate with some fantastic web designers who can build you a fast loading, and super slick website with a quick turnaround. Ask me for details.
However, if you have your own designer in mind I can happily collaborate with them too. To keep your website as streamlined as possible, it’s always better to develop the copy alongside design for the best user experience.
TRUSTED BY CLIENTS WORLDWIDE
HERE’S HOW TO GET KICKSTARTED
1.
Get in touch
2.
Intro call
3.
Quote
4.
Briefing call
5.
Turnaround
6.
Delivery
Let’s make your web copy as
powerful as your mission!