WORKING WITH A
COPYWRITER

6 STEPS TO COPYWRITING MAGIC

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You’ve got the vision
Nobody knows your business better than you do. And as your copywriter it’s my job to extract all that intel and turn it into words that bring results for your business. So let’s join forces.

I’ve got the words
BUT they’re only one piece of the puzzle. Whether you’ve had experience working with a copywriter before or you’re just dipping your toe in the water, here’s a rundown of how we’ll work well together.

my copywriting process

Here’s how it works

1. Get in touch

First step, fill out the details in the contact form and include a little bit about your business, project and expected delivery timeframes. I can then do a little background work before our intro call.  

2. Intro call

Phone call or video call – whatever you prefer. This is a great opportunity to discuss details, get a feel for a feel for each other, discuss ball parks (and if we’re a good fit I’ll draw up a quote for you).

3. Quote

I’ll include the scope of work we discussed, and exact costs. (For bespoke projects I quote on a project-by project basis.) On your green light, I’ll then draw up the first invoice to kick-start the project.

4. Briefing call

The most important part of the entire process! Depending on the project size 1-2hrs usually covers it. I’ll send you a brand questionnaire in advance, and we’ll get clear about deliverables and your goals on the call.

5. Turnaround

First drafts will be delivered to our agreed timescales (including any edits). Two rounds of edits are included in every project (if we need them). Plenty of opportunity to get the words exactly where we need them to be.

6. Delivery

The final copy deck will be emailed to you in G-doc or Word-Doc format (your preference) with the final invoice and a short testimonials form. Once the final invoice has cleared, the copy’s all yours to publish!

ABOUT KUDO
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SMOOTH DELIVERY

Working with Lisa was such a pleasure. It all ran smoothly from the initial contact to the delivery of my final refreshed web copy. Lisa took my original words and softened some areas that were too corporate and would benefit from a little more ‘me’ inclusions. I love words and their intentions. Lisa understood this from the start and made them shine.

Katie Hopkins, Founder & Virtual Assistant @ 1 Hour A Day

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WORD BOSS

If you need a copywriter, you’ve just found THE one! Lisa is not only a word-boss, but she also takes every opportunity to think outside the box with layout options and contributes suggestions openly. Put that with a fast turn around (without scrimping on quality) and having a great personality too, you’re onto an absolute winner by working with Lisa.

Ben Wallbank, Videographer & Photographer @ Wedd Films

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GREAT JOB

I worked with Lisa on an SEO web copy rewrite and Lisa made the process a breeze, asking all the right questions, which took a lot of pressure off me. She did a great job of delivering the words that reflect our business, all with a professional and friendly service, that I’d absolutely recommend.

Lane Robins, Founder & Lead Technician @ GeekHQ

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VERSATILE WRITER

Lisa is a pleasure to work with, producing interesting, well researched and well written articles on a varied selection of topics. She’s a versatile writer showing great adaptability and flexibility, and is punctual with deadlines and an excellent communicator. I have no hesitation recommending her for your freelance writing projects.

Joanne Amos, Founder & Chief Travel Writer @ The Wandering Wordsmith

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NAILED IT

We love tapping into Lisa’s wealth of experience for our marketing requirements. She asks thought-provoking questions to help nail the marketing aspects and provides great structure to all work undertaken. These are only some of the many attributes Lisa has to ensure clients receive a consistently professional outcome.

Alina Reed, Founder & Director @ Freelancer PA

A copywriter you can trust

Success isn’t just about what you do. It’s about who you team up with.
Explore the core values that shape our work together.

Integrity

Your vision is key. I work with you to create copy that reflects your brand in-line with your mission and goals

Spirit

Leaning in to your brand personality. I craft strategic copy that resonates with your audience to drive results

Curiosity

I bring insight and expertise. Asking questions and digging deep. Finding the gold to spark connections

faqs

What's the best way to brief you on my project?

First step, fill out the details in the contact form and include a little bit about your business, project and expected delivery timeframes. I’ll pick this up and get back to you within 24 hrs.

If you're new to my industry, how can you write for my business?

Great question!

There are many stages to the writing process and regardless of whether I’m familiar or not with your area, the process is the same. It looks something like this:

Research + strategy + messaging + writing + editing = final copy

I first begin by getting to know:

  • you and your business
  • your objectives and goals
  • your customers and clients
  • the market and your competitors

And then my job as a copywriter is to convey your message to your clients / customers in a way that they understand your business and the value of what you offer.

I’ve written for a broad range of happy clients across a range of industries and business sectors. If your project needs words, I can write them.

Can you guarantee to get me on page one of Google?

The simple answer: no.

While everything I write is guided by SEO best practice, there are lots of other things (other than copy) that can affect your Google rankings.

Design, load speed, user experience, the way your website is structured on the back end all have a bearing on Google’s mystical ability to push you up or down the rankings.

What I can guarantee is:

  • Original, fresh and relevant copy
  • Basic off-page and on-page SEO optimisation
  • Inspiring words written for humans (not robots)

All this, combined with the right messaging and approach gives you a strong chance to rank for search terms relevant to your business.

Do you have a copywriting service guarantee?

Absolutely!

My copywriting service guarantee ensures:

  • On-time delivery
  • Up to two rounds of revisions to the first draft, within agreed timeframes (as specified in the proposal)

What it doesn’t include:

  • Refund of commencement fee for a change of mind at any point once we’ve started working on your project
  • Neither does it cancel final payment if feedback is not provided on the request of copy revisions

*Terms and exceptions apply and will also be included in the quote / proposal*

Do you offer design services too?

When it comes to web design, you need a specialist who can take your copy to the next level.

Lucky for you, I collaborate with some fantastic web designers who can build you a fast loading, and super slick website with a quick turnaround.

If you need help getting your Insta socials looking ship-shape however, I’m a dab hand in Canva.

 

Getting ready to line up your
next copy project?

Get in touch and let’s get the conversation started.

No-strings attached.

WHY WAIT?