COPYWRITING PORTFOLIO
MY WORK IN ACTION
SELECT PROJECTS FOR THE MISSION-DRIVEN
Wedd Films
Web copy refresh:
Adventure Videographer & photographer
Authentic bespoke films that capture your love story.
Ben’s not your ordinary wedding photographer. And when he asked me to help write his about page to capture his personality and passion in his work, I jumped at the chance!
If you want to get hitched on a mountain, and you need a heli-ride to get there with epic pics to show for it, Ben’s your man, no question! Now, with personality-driven copy, his clients really get a feel for who he is, getting them clicking to enquire about his services – exactly what it’s all about.
If you need a copywriter, you’ve just found THE one! Lisa is not only a word-boss but she also takes every opportunity to think outside the box with layout options and contributes suggestions openly.
Put that with a fast turnaround (without scrimping on quality) and having a great personality too, you’re onto an absolute winner by working with Lisa.
SUPA3 FROM SEA DRAGON
kEY MESSAGING + TONE OF VOICE IMPLEMENTATION:
sustainable omega-3 oil supplements
New Zealand’s only producer of premium, internationally certified Omega-3 oils, upcycled from byproducts of certified-sustainable fish and plant-based marine microalgae.
In collaboration with HiHo web design and digital marketing, I was brought in to work on message implementation for their SUPA3 landing page / micro site – the ultimate Omega-3 supplement for brain, eye and heart health. This was a fresh exciting little project with a worthy cause – helping people achieve a healthier future with Omega 3 oil.
With supa refined ingredients, processing, and eco-packaging, they are SUPA choice in doing the best for you, the family, and the planet!
Lisa has a knack for crafting words that are not only creative, but strategic. She understands how to balance brand voice, SEO, and engagement, making sure every piece serves a purpose.
If you need a copywriter who’s sharp, reliable, and knows how to make words work, Lisa is the one to call.
The Garden Coach
Web copy & brand positioning:
garden coaching + landscaping
A gumboots and shovel approach to garden coaching and landscape design.
I worked with Three Thirds graphic design and The Garden Coach to craft fresh, inviting copy for the launch of her exciting new garden coaching ventures. As she’s a local gardening legend, we infused her brand story, passion and expertise into every word to attract that local client base.
She has decades of experience with the know-how to really help people get the best out of the outdoor spaces in no-fuss Kiwi style – a defining characteristic that we wanted to shine through in her web copy.
The creative process was great fun, as we worked on the messaging and package names to match her ‘gum boots and shovel approach’.
small batch guys
Brand positioning, identity, and web copy:
small batch meadery
Discover Mead Recrafted – the good stuff, made with soul.
SBG is heart and soul committed to producing contemporary mead for the modern craft beverage lover – putting it firmly back on the table of food and drink culture. They call it Mead Recrafted.
I worked closely with them to create their brand name, market positioning, TOV, and look and feel to redefine mead as you know it ready for launch to the market.
The result is a fresh and modern feel that complements their ethos of using natural ingredients and practices to create meads that are mouth-puckeringly delicious, to help them make a name for themselves on the craft beverage scene.
Working with Lisa was such a breath of fresh air. At first, I just couldn’t picture what I needed, but then when I saw everything come together, it just clicked! I’m impressed by how quickly Lisa connected with me and my vision, even pulling out parts I didn’t know I wanted, taking a huge weight off my shoulders.
Now when I’m standing in front of people at events and pitching I feel confident in myself, my product, and sending people to my website.
remuera physiotherapy
SEO WEB COPY REFRESH:
PHYSIOTHERAPY CLINIC
First-class health and wellness care that gets you back on your feet faster.
I worked with Digital Lab to implement their on-page SEO recommendations, rewriting, refreshing, and optimising web copy for their client’s existing website.
I worked closely with their client to refine his web copy and user experience, to help it rank better for the search terms people actually use to find the care they need. We wove his holistic approach to physiotherapy throughout the site, showing how he treats the whole person – not just the injury.
Since the refresh, his site’s organic traffic has jumped 230%, he’s ranking for more search terms, and he’s now on page one of Google for ‘pain management Auckland.’
Working with Lisa has been a game-changer for our SEO web design projects. Lisa is thorough and incredibly knowledgeable, and alleviates stress for both us and our clients with her clear process and professional approach.
Thanks to her expertise we can consistently deliver fantastic results for our clients and their businesses.
Looking for examples of copywriting specific to your industry or niche? Just ask.
Here’s a range of other industries and professionals I’ve written for…
Aromatherapists, business coaching professionals, biotechnology, bookkeepers, building and construction, creative agencies, charities, capital investors, finance brokers, human resources, IT specialists, industrial services, lawyers, mining equipment, property professionals, physiotherapists, restaurants, sales growth strategists, SaaS finance, virtual assistants, wholesale foods.
Over the past two years, I’ve collaborated with Lisa on multiple web and SEO projects. Copywriting for a new website can often be a challenge for clients, and Lisa has come to the rescue with impactful copywriting at short notice.
What sets Lisa apart is her comprehensive approach to content creation. She doesn’t just write compelling copy that perfectly aligns with each client’s unique voice – she seamlessly integrates SEO best practices that enhance website performance and drive tangible results.
I can always rely on Lisa to understand project requirements and deliver content that not only meets but exceeds expectations. If you want to take your website copy and messaging to the next level, I’d recommend contacting Lisa!
Ready to turn ideas into action?