COPYWRITING PORTFOLIO
MY WORK IN ACTION
SELECT PROJECTS FOR THE MISSION-DRIVEN
Wedd Films
Web copy refresh:
Adventure Videographer & photographer
Authentic bespoke films that capture your love story.
Ben’s not your ordinary wedding photographer. And when he asked me to help write his about page to capture his personality and passion in his work, I jumped at the chance!
If you want to get hitched on a mountain, and you need a heli-ride to get there with epic pics to show for it, Ben’s your man, no question! Now, with personality-driven copy, his clients can really get to know the legend he is before they even click to enquire about his services.
SUPA3 FROM SEA DRAGON
kEY MESSAGING + TONE OF VOICE IMPLEMENTATION:
sustainable omega-3 oil supplements
New Zealand’s only producer of premium, internationally certified Omega-3 oils, upcycled from byproducts of certified-sustainable fish and plant-based marine microalgae.
In collaboration with HiHo web design and digital marketing, I was brought in to work on message implementation for their SUPA3 landing page / micro site – the ultimate Omega-3 supplement for brain, eye and heart health. This was a fresh exciting little project with a worthy cause – helping people achieve a healthier future with Omega 3 oil.
With supa refined ingredients, processing, and eco-packaging, they are SUPA choice in doing the best for you, the family, and the planet!
The Garden Coach
Brand new web copy:
garden coaching + landscaping
A gumboots and shovel approach to garden coaching and landscape design.
I worked with Three Thirds graphic design and The Garden Coach to craft fresh, inviting copy for the launch of her exciting new garden coaching ventures.
The creative process was great fun, as we worked on the messaging and package names to match her ‘gum boots and shovel approach’. As she’s a local gardening legend, we infused her brand story, passion and expertise into every word to attract that local client base.
P.s, Since go-live The Garden Coach has changed her offering and updated parts of her web copy. For the original copy docs, drop me an email and I’ll happily send those through!
living design
EDM NEWSLETTER PROMOTING LIMITED WORKSHOP SLOTS:
ARCHITECTURAL JOINERS FOR LUXURY LIVING
Exceptional handcrafted interiors, designed for living.
In collaboration with Downing Creative, I was briefed-in on an EDM to promote exclusive limited design availability slots that had just been opened. As a company centred around luxury home living, this was a unique opportunity to get under the skin of a different calibre of lifestyle living. I produced the EDM in the brand tone that not only conveyed sophistication, but also created a strong sense of urgency and exclusivity.
Targeted at a warm mailing list of engaged clients, the campaign was designed to resonate with an audience accustomed to high end offerings. The result? An overwhelming response with all available spots snapped up fast!
SEIFRIED FAMILY WINEMAKERS
EDM HARVEST UPDATE & NEW RELEASE PROMOTION:
SUSTAINABLE WINEMAKERS
Crafting sustainable wines that go hand-in-hand with protecting the environment.
I had the pleasure of working with Downing Creative on Seifried’s quarterly EDM newsletters. These were distributed to a warm mailing list, consistently achieving an impressive open rate of over 40%.
What stands out about Seifried is the connection they feel for their land and way of life. Back in the 90s they put sustainable winegrowing on the map in NZ. Today all ten of their vineyards and winery have sustainable accreditation, and everything they grow and make is 100% sustainably produced. It’s quite an achievement for a winery of this size and calibre.
freelancer pa
case study + BLOG POST:
VIRTUAL ASSISTANT SERVICES
Virtual business support that frees you from the pressure of having to do it all.
I worked with Freelancer PA on the development, content, and design of collateral across various brand touchpoints. The concept of virtual business support is genius. Outsourcing the tasks that weigh you down, allows you to reclaim a better work-life balance and bring back the joy in your work! After all, that’s why we launched our own businesses in the first place, right?
The beauty of outsourcing to contractors is that you can tap into specialist skillsets at the fraction of the costs of a full-time employee, with no long-term contractual commitments. It’s a win-win situation, and one I’m right behind.
Looking for examples of copywriting specific to your industry or niche? Just ask.
Here’s a range of other industries and professionals I’ve written for…
Aromatherapists, business coaching professionals, biotechnology, bookkeepers, building and construction, creative agencies, charities, capital investors, finance brokers, human resources, IT specialists, industrial services, lawyers, mining equipment, property professionals, physiotherapists, restaurants, sales growth strategists, SaaS finance, virtual assistants, wholesale foods.
Over the past two years, I’ve collaborated with Lisa on multiple web and SEO projects. Copywriting for a new website can often be a challenge for clients, and Lisa has come to the rescue with impactful copywriting at short notice.
What sets Lisa apart is her comprehensive approach to content creation. She doesn’t just write compelling copy that perfectly aligns with each client’s unique voice – she seamlessly integrates SEO best practices that enhance website performance and drive tangible results.
I can always rely on Lisa to understand project requirements and deliver content that not only meets but exceeds expectations. If you want to take your website copy and messaging to the next level, I’d recommend contacting Lisa!
Ready to turn ideas into action?