by Lisa Bamforth | Jan 21, 2023 | Copywriting
6 things to include to make your mark The about page. One of the most important, yet painfully difficult pages you’ll ever write for your own business, and one many people trip up on. Why? Because when it comes to writing about your own service, expertise or products,...
by Lisa Bamforth | Nov 5, 2022 | Copywriting
Hint: it’s more than just the writing I remember flicking through the pages of Joseph Sugarman’s The Adweek Copywriting Handbook, allured, inspired, and ready for the challenge. There in the opening chapters was the question, ‘what makes a good...
by Lisa Bamforth | Aug 4, 2022 | Content marketing, Brand marketing
Whether you’re an established business or just starting out, e-newsletters are one of the hardest working tools in your marketing toolkit Marketing can be a huge time sap for businesses doing it all, juggling all the balls and wearing all the...
by Lisa Bamforth | Jan 22, 2022 | Content marketing
Making your content work harder for you Ok, so you’ve been pondering the idea for a while, but you’re not fully convinced it’s for you, or worth your time and effort? But stick with me. A well written blog full of the good stuff, starts to bring benefits to your...
by Lisa Bamforth | Dec 2, 2021 | Brand marketing
Brand and identity explained Before you even draw up a plan for the amazing business idea in your head, there are a few BIG questions you should be able to answer easily before you go to market: Who you areWhat you stand forHow you want to do business And how all...
by Lisa Bamforth | Nov 13, 2021 | Content marketing
And do I need to include it in my marketing strategy…? Sales, advertising, and PR are just a few great ways big companies market their business. But for most independent businesses, the marketing budget doesn’t stretch so far. For us, any marketing spend must...
by Lisa Bamforth | Oct 13, 2021 | Content marketing, Copywriting
Which one do you hire? The chances are you’ve heard ‘copywriter’ and ‘content writer’ flung around in marketing speak, but they sound one and the same right? Depending on your sources, you’ll often hear these terms used interchangeably, but...
