by Lisa Bamforth | May 21, 2025 | Dream industries
I went to Porto Coffee Week to find out… Porto Coffee Week, if you haven’t heard of it, is Portugal’s biggest celebration of coffee, drawing everyone who’s anyone in Portuguese coffee circles. Specialty coffee roasters, exhibitors, coffee pros – you name it. I...
by Lisa Bamforth | Dec 9, 2024 | Copywriting
6 essentials to inspire action (and help make you more sales) Your about page: it’s one of the most important pages on your website – and let’s be honest, one of the most awkward to write. Because writing about yourself or your business is hard. You’re emotionally...
by Lisa Bamforth | Nov 5, 2022 | Copywriting
Hint: it’s more than just the writing There it was in the beginning chapters of the copywriting great’s The Adweek Copywriting Handbook – the question ‘what makes a good copywriter?’ As I powered through the pages, I felt a rush of confidence – the transition...
by Lisa Bamforth | Aug 4, 2022 | Content marketing, Brand marketing
Decoding the jargon > > > Email marketing is one of the most effective tools in any marketer’s toolkit. Whether you’re a small business owner or part of a large team, email campaigns can boost engagement, build relationships,...
by Lisa Bamforth | Jan 22, 2022 | Content marketing
Making your content work harder for you Some business owners view having a blog as a ‘nice-to-have’ – non-essential and too time consuming to justify. But in my experience it’s like most things in life, you get out what you put in. I’ve seen small businesses out...
by Lisa Bamforth | Nov 13, 2021 | Content marketing
…How a smart content strategy can drive real growth Let’s face it, being a small business in this mad world is no easy feat. You’ve got great products, big ideas, and a whole lot of heart, but getting the word out and driving sales? That can soon feel like a...
by Lisa Bamforth | Oct 13, 2021 | Content marketing, Copywriting
WHICH ONE DOES YOUR PROJECT NEED? In the years I’ve been writing for businesses, the copywriter vs content writer conversation has evolved quite a bit. More agencies and freelancers are offering content and copy together as part of a wider digital marketing strategy –...
