MEAD RECRAFTED
Craft mead for modern craft lovers
Project
~ Web copy messaging
~ TOV development
~ Brand positioning
~ Social media
THE CONTEXT
You might know mead as the nectar of the gods. A sweet, thick, Viking drink, drunk from horns and lost to ancient antiquity. If you ask Small Batch Guys, that’s the kind of mead that belongs in ancient history.
Mead (for those in the back) is an alcoholic fermented beverage made from honey, yeast, and water. Much like beer, but switching out the barley for the honey.
SBG has set out on a mission to shift mindsets and produce a contemporary mead for the modern craft beverage lovers. And that’s exactly what we teamed up to do.
Hover on the image for scroll
THE CONTEXT
You might know mead as the nectar of the gods. A sweet, thick, Viking drink, drunk from horns and lost to ancient antiquity. If you ask Small Batch Guys, that’s the kind of mead that belongs in ancient history.
Mead (for those in the back) is an alcoholic fermented beverage made from honey, yeast, and water. Much like beer, but switching out the barley for the honey.
SBG has set out on a mission to shift mindsets and produce a contemporary mead for the modern craft beverage lovers. And that’s exactly what we teamed up to do.
Hover on the image for scroll
“Put mead firmly on the the table of modern food and drink culture”
To get kickstarted we needed to build a social media presence and a one-page website to garner interest and build brand awareness. The project scope included: creating a brand name, market positioning, TOV, and look and feel ready for market pre-launch.
THE MISSION
THE MISSION
“Put mead firmly on the the table of modern food and drink culture”
To get kickstarted we needed to build a social media presence and a one-page website to garner interest and build brand awareness. The project scope included: creating a brand name, market positioning, TOV, and look and feel ready for market pre-launch.
THE RESULT
A fresh and modern appeal that complements their mouth-puckeringly delicious pours, and a web page that’s already getting website hits and enquiries.
Working with Lisa was such a breath of fresh air. At first, I just couldn’t picture what I needed, but then when I saw everything come together, it just clicked! I’m impressed by how quickly Lisa connected with me and my vision, even pulling out parts I didn’t know I wanted, taking a huge weight off my shoulders.
Now when I’m standing in front of people at events and pitching I feel confident in myself, my product, and sending people to my website.