BRAND MESSAGING STRATEGY FOR MISSION-DRIVEN FOUNDERS & BRANDS
LEAD WITH EDGE
MARKET WITH IMPACT
YOU’RE CHANGING THE NARRATIVE. IS YOUR MESSAGING DOING THE SAME?
Translating big picture ideas into relatable messaging can feel like a mission itself! But when you’re leading change, you can’t afford to sound like everyone else. It’s time for messaging that connects with the people who matter the most, and move them from interest to action.
→ Own your edge and stand out with clear, consistent messaging
→ Attract more values-aligned buyers with messaging your audience connects with
→ Give people real reason to choose you with a unique and solid value proposition
→ Reinforce your mission as central to your identity and purpose
MAKING YOUR ‘WHY’ THE REASON THEY BUY
Clear, values-driven messaging that bridges the gap between what your customers and clients care about, and what you offer.
MAKING YOUR ‘WHY’ THE REASON THEY BUY
Clear, values-driven messaging that bridges the gap between what your customers and clients care about, and what you offer.
→ Own your edge and stand out with clear, consistent messaging
→ Attract more values-aligned buyers with messaging your audience connects with
→ Give people real reason to choose you with a unique and solid value proposition
→ Reinforce your mission as central to your identity and purpose
MISSION-ALIGNED BRAND MESSAGING STRATEGY
Ready to turn purpose into powerful messaging?
BRAND MESSAGING STRATEGY
WHO IS IT FOR?
→ Founders & brands who need help with brand positioning and messaging that lands with their audience
→ Founders & brands who’ve outgrown old messaging
You’re ready for more consistency and direction when it comes to your messaging, because right now it feels like you’re marketing into the void. You need solid brand messaging foundations that gives you clarity on your message pillars, target audience motivations, and brings it altogether across brand touchpoints.
INCLUSIONS ↓
Brand messaging handbook with practical and implementable guidance for content creation and marketing materials:
- 30 mins discovery call to talk about what’s working, what’s not, and your overall brand messaging goals
- Audit of current marketing message outputs
- 90 mins strategy deep-dive call covering: brand story, brand tone, ideal client profile, key messages, the customer journey
Deliverables
- Core frameworks including: core messages / pillars / proof points
- Mission, vision & values statements
- Target audience personas with messaging preferences
- Differentiation strategy
- Mini brand voice and tone guidelines
- Key message templates for: elevator pitch, web copy & pitch decks
Timeline: 3-4 weeks
Investment: from $1,250 USD
Optional add-ons: web copy and monthly content marketing available at a reduced rate
MESSAGING FOUNDATIONS FOR MARKETING WITH IMPACT
My approach is simple. I help you articulate your edge in a way that feels good and true to your brand, so you can market your business with confidence and clarity
With a clear messaging strategy and implementable framework, every piece of content lands ~ bringing more clarity, more engagement, and more momentum for your business and mission.
HOW IT WORKS
1. Discover
Reach out and let’s talk about the details of your project. With the full project scope I can give you an accurate quote. All that’s needed is 50% upfront payment to kickoff the project, then we’ll dive in to the briefing.
3. DRAFT
Outlines and first draft copies will be delivered to the agreed timeframes for your review and input before final drafts. Two rounds of edits are included as standard ~ usually ample to get the messaging exactly where we want it.
2. Define
Depending on the size and scope of the project, this is where we will jump on a Google meets to thrash out the details. Then I can go away and begin work on the research, interviews, and audit your marketing materials.
4. DELIVER
On final draft sign-off, I’ll deliver the final brand handbook to your inbox via PDF for you to share with your teams, and any creative partners who need them. Once the final invoice is cleared, the copy is yours to use!
founders owning their edge
Studio Nine has been partnering with Lisa for nearly three years, and we couldn’t be more pleased with the results. Her attention to detail and process is exceptional, and she has played a key role in helping us create great websites for our clients.
We look forward to collaborating with her on many more website projects in the future.
Working with Lisa was such a breath of fresh air. At first, I just couldn’t picture what I needed, but then when I saw everything come together, it just clicked! I’m impressed by how quickly Lisa connected with me and my vision, even pulling out parts I didn’t know I wanted, taking a huge weight off my shoulders.
Now when I’m standing in front of people at events and pitching I feel confident in myself, my product, and sending people to my website.
Working with Lisa was such a pleasure. It all ran smoothly from the initial contact to the delivery of my final refreshed web copy. Lisa took my original words and softened some areas that were too corporate and would benefit from a little more ‘me’ inclusions.
I love words and their intentions. Lisa understood this from the start and made them shine.
FAQs
What exactly is brand messaging strategy?
Brand messaging strategy is the foundation of how your business communicates who you are, what you do, and why it matters.
It defines your voice, value propositions, and key messages to keep your brand consistent, clear, and identifiable across all brand touchpoints.
What type of businesses benefit most from this service?
- Mission-driven and purpose-led brands doing things differently or with a cause to share
- Consultants, coaches, agencies, and professional services who need clear differentiation
- Startups and growth stage companies who want to establish a distinct identity in competetive markets
- Consumer brands in crowded markets
- B2B companies with complex offerings
- Any mission-driven brand going through a rebrand or outgrown old messaging
How do you make sure the content feels authentic to our brand?
It’s a very individualised process tailored to your business. Through interviews with your team, audience research, and competitor analysis, we capture your unique voice (and most importantly) align it with what your market values.
Can you update or refine the messaging strategy as our business evolves?
Absolutely. Once the foundations have been laid, keeping the strategy fresh becomes a manageable job. Any tweaks or updates can be billed hourly if they come up. For any potential rebrands down the line, we’d scope that out as a new project.
How much support do you need from our team?
Honestly, very little from your end. The key component is our strategy briefing. I’ll work directly with you or the internal marketing team. This session runs about 90 minutes max, and that’s basically all the upfront time needed to execute your entire project.
What makes your brand messaging strategy service different?
As a copywriter and strategist, a strong messaging strategy is the foundation all my copywriting services are built on.
For the mission-driven brands I work with, discovering the ‘why’ behind your brand, and translating this into messaging that your audience responds to is my bread and butter.
I use frameworks tailored to your audience, values, and market positioning, making your messaging clear, actionable, and easy to implement.