CONTENT MARKETING SERVICES FOR MISSION-DRIVEN FOUNDERS & BRANDS
CONNECT
BUILD COMMUNITY GROW YOUR REACH
YOUR WORK’S TURNING HEADS. IS YOUR MARKETING DOING THE SAME?
You’re not here for vanity metrics. You’re after the kind of genuine engagement that drives enquiries and sales. You’re doing work worth talking about and you’ve got the authority and credibility to back it up. Now it’s time to show up, get the message out there, and lead the conversation.
→ Get found and recognised by people who connect with your mission & message
→ Nurture existing client bases and build new ones across brand touchpoints
→ Show up on the regular and build your reputation as an expert in your industry
→ Stay front of mind when your audience is ready to commit
CONTENT THAT BUILDS GROWTH. NOT JUST A FOLLOWING
Community-building, thought leadership, and personal branding ~ the kind of content that earns you trust, and gets you booked!
CONTENT THAT BUILDS GROWTH. NOT JUST A FOLLOWING
Community-building, thought leadership, and personal branding ~ the kind of content that earns you trust, and gets you booked!
→ Get found and recognised by people who connect with your mission & message
→ Nurture existing client bases and build new ones across brand touchpoints
→ Show up on the regular and build your reputation as an expert in your industry
→ Stay front of mind when your audience is ready to commit
Growth-focused content marketing services
Ready to turn engagement into sales?
MONTHLY SEO BLOG ARTICLES
WHO ARE THEY FOR?
→ Founders & brands that want regular high-quality blog content that grows your audience and advances your cause
You’ve got great insights, but the hassle of having to plan and write means your blog dreams are often pipe dreams. You’re ready to hand these over to a pro, because you’ve got bigger moves to make.
INCLUSIONS ↓
Planned, written, and ready-to-publish SEO original blog content:
- x 4 blog SEO articles per month
- x 1 hr strategy session to plan topics, targeted keywords, and content for the month ahead
- Conversion SEO copywriting of up to 700 words per article
- Topic research
- SEO keyword research
- On-page SEO optimisation
- x 2 rounds of edits and final proofread
- Meta data including titles, meta descriptions & title tags
Timeline: batched for the month ahead with a 2-week lead time
Investment: from $500 USD
Optional: offer can be adjusted for additional blogs required
MONTHLY CONTENT MARKETING
WHO IS IT FOR?
→ Busy founders & brands looking for a done-for-you solution to their monthly content marketing needs
You’re ready to offload the regular content marketing that’s pulling you away from your mission. But you’re looking for a copywriter that gets it, to handle your brand voice and message ~ and deliver it in a way that feels right, and brings results for your business.
INCLUSIONS ↓
Design-ready month of content for your in-house team to publish:
- x 1 SEO blog article per month (up to 700 words)
- x 1 newsletter copy + image links and suggested layout
- x 12 social posts copy + basic tile design + hashtag research
- x 2 emails for your mailing list
- 1-2 hr strategy session to plan topics, targeted keywords, and content for the month ahead
- Topic research
- SEO keyword research
- On-page SEO optimisation
- x 2 rounds of edits and final proofread
- Meta data including titles, meta descriptions & title tags
Timeline: batched for the month ahead with a 2 week lead time
Investment: from $650 USD
Optional add-ons: + $200 per extra SEO article
CONTENT STRATEGY
WHO IS IT FOR?
→ Founders & brands who need help with the content strategy foundations and have a team that can implement themselves
You’re ready for more consistency and direction when it comes to your content, but where to start? You need solid foundations and a strategic roadmap that gives you clarity on the message, what to publish, and how it all connects to your marketing goals.
INCLUSIONS ↓
Content strategy deck with x12 months of recommendations for your team to implement:
- 30 mins discovery call to talk about what’s working, what’s not, and your overall content marketing goals
- Audit of current content marketing outputs and recommendations
- 90 mins strategy deep-dive call covering: brand tone, style & imagery, ideal client profile, key messages & keywords, the customer journey and marketing mix
Deliverables
- Audit of current marketing activity with recommended improvements and focus for activity
- Monthly content calendar topic focus for social and blog
- SEO focus with recommended industry related keywords
- 12 month content overview
- Templates for measuring growth and marketing budget planner
Timeline: 2-3 weeks
Investment: from $1,250 USD
Optional add-ons: monthly SEO blog articles and content writing options available at a reduced rate
BE THE GO-TO IN YOUR INDUSTRY
My approach is simple. I help you get your brand out there with messaging that attracts your people, and gets them excited to spend their money with you
With a clear strategy, the right messaging, and keyword optimisation, my content marketing services are geared for conversion ~ bringing the right people to your site.
HOW IT WORKS
1. Discover
Reach out and let’s talk about the details of your project. With the full project scope I can give you an accurate quote. All that’s needed is 50% upfront payment to kickoff the project, then we’ll dive in to the briefing.
3. DRAFT
Outlines and first draft copies will be delivered to the agreed timeframes for your review and input before final drafts. Two rounds of edits are included as standard ~ usually ample to get the copy exactly where we want it.
2. Define
Depending on the size and scope of the project, this is where we will jump on a Google meets to thrash out the details. Then I can go away and begin work on the SEO keyword research, page structure, and messaging.
4. DELIVER
On final draft sign-off, I’ll deliver the final copy deck to your inbox via either Word or Google Doc format for you to handover to your designer. Once the final invoice is cleared, the copy is yours to use!
RISING BRANDS
We love tapping into Lisa’s wealth of experience for our marketing requirements. She asks thought-provoking questions to help get clear on the brief with a clear structure and process that makes it all very easy for us.
Lisa is a pleasure to work with, and a versatile writer, showing great adaptability and flexibility. She’s a great communicator and I have no hesitation recommending her for your freelance writing projects.
What Lisa produced for us us was the difference between night and day compared with our previous copy. Lisa came recommended and her copywriting expertise puts her high above others we’ve worked with in the past.
FAQs
Can you get me featured in AI overviews?
The million dollar question!
As Google’s AI Overviews are generated by AI models, nobody can guarantee your content will appear. But we can improve your chances, by following best practices:
- Authoritative, well-structured content that targets user intent
- Building credibility signals (E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness)
- Optimising for traditional search visibility (since AI Overviews pulls from the same high-ranking, high-quality pages)
Here’s what I can promise though:
- Original, fresh, and relevant copy optimised for search
- Words that captivate humans (not just algorithms)
All this, combined with the right messaging and strategy gives you a real shot at ranking for search terms relevant to your business.
Do you offer content design too?
For eye-catching email marketing or Ad design, this is where a professional designer can really make your copy pop. But if you need help getting your Insta socials looking ship-shape, I can help. I offer basic design in Canva as part of my monthly content marketing package.
Do you offer content writing sevices for one-off projects?
If you need help with one-off projects like lead magnets, case studies, or vision manifestos, reach out on my contact form and let’s talk it through.
Can you help me with content marketing for my industry / niche?
From professional services to healthcare, tech, finance, hospitality, tourism, retail, and real estate ~ I’ve written for a broad range of happy clients across a range of industries and business sectors.
If your project needs words, I can write them.
Can you publish my content for me?
My content writing services don’t include content publishing. However, I provide all content in a designer-friendly / VA-friendly format to make it super easy to copy and paste, and upload to your publishing platforms.
What makes your content writing services different?
Most mission-driven brands know how to build awareness but struggle with conversions. My copywriting expertise means I bring a strategic mix that regular content writers don’t have. When you partner with me, you’re getting a marketing professional with experience across the brand spectrum ~ someone who knows how to attract and move followers into paying customer territory.