Transform your outdoor space into a sanctuary
Project
~ Brand messaging & TOV
~ Web copy
~ Blogs
THE CONTEXT
Justine’s a local gardening legend in the green fingered circles of Wanaka, NZ. It was while she was running The Garden Store, the idea came up for the coaching business. Customers would drop in, not just for supplies, but also to chat about gardening problems and advice. With a 30 year career under her belt in commercial landscaping and design, The Garden Coach became the next logical step.
Her mantra was simple: “Create spaces that are both beautiful and functional.”
With knowledge and experience by the bucket-load, all she needed now was a website to start getting the word out.
Hover on the image for scroll
I worked with The Garden Coach in collaboration with Three Thirds graphic design to craft fresh, inviting copy, and build the messaging around her gardening packages. For a Kiwi to the core with a “gum boots and shovel approach” it was super important to Justine that the tone reflected her no-nonsense down-to-earth approach to business.
THE MISSION
THE MISSION
I worked with The Garden Coach in collaboration with Three Thirds graphic design to craft fresh, inviting copy, and build the messaging around her gardening packages. For a Kiwi to the core with a “gum boots and shovel approach” it was super important to Justine that the tone reflected her no-nonsense down-to-earth approach to business.
THE RESULT
We infused her brand story, passion, and expertise into every word to attract that local client base. We also captured her tone of voice and signature style, making it easy for people to connect with the personality behind the brand.